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Welcome DPA Members

Extending the DPA business model to marketing results in the availability of a custom publication that is researched, designed and written by Bolen, a custom publishing firm. Bolen has developed newsletters for a number of corporations including Aetna, Digital Equipment Corp., EMC, Interleaf, TravelPort and Verizon.

The value of a professionally researched and written newsletter is that it gets read because it's full of interesting, relevant and useful information.

Blaring sales messages:

• "Buy from us because we're better."
  
• "Buy from us because we're bigger."
• "Buy from us because we're cheaper."

are at best ignored, and at worst position you as the lowest cost (lowest profit) provider.

Your clients and prospects will spend time reading this newsletter. They'll share it with their friends and colleagues. They'll discuss it and come to think of you as a trusted advisor, differentiated from your competition as an expert in the field.

Each participating wholesaler receives a version of the newsletter designed just for them. With 25% custom content, containing your logo, your contact information and a full half page to fill any way you choose; the newsletter looks as though it was developed by you specifically for your local clients and prospects.

By sharing development costs across many DPA members, you can have this newsletter for 5%, or 1/20th, of what major corporations pay for similar publications.

Please click DPA Newsletter for United Sanitary to see a sample of the newsletter.

An annual subscription of four quarterly issues of the newsletter is $1,295.





Please call Bob Leonard at 941-366-9704 or email bob@bolencomm.com to order.

Testimonial