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"Cuckoo
for Cocoa Puffs"
That's what my buddy called me when I told him what I planned to do.
Not because of the renovation I'm planning. I need to refocus Bolen's
target market. I need to rework my keywords and my SEO/SEM tactics. I
need to develop content that will answer every question and objection.
I need to reconfigure the website architecture and navigation to lead
prospects to the right content at the right time in their buy cycles.
He called me "Cuckoo" because I'm going to do all the above
in plain sight of anyone who cares to look.
Why? It's a LOT of work I'll have to do on top of running a business,
and all the other stuff I need to do. Knowing that people are watching
will keep me motivated. And because it's a way to show people how all
these different facets of business and online marketing are
interrelated. Various vendors have offered to help me "tweak
keywords" or "rewrite PPC ads". Those things might
result in a temporary boost. Or worse, might drive "significant
increases" in inappropriate, unqualified, unprofitable traffic.
Much like when you renovate a building, you have to start with the
fundamentals. How's the foundation? Are the walls plumb? Any leaks in
the roof? You need to step back and take in the whole picture.
Here's my scheme:
- Build a high level step-by-step
plan of action.
- Fill in the gaps in the plan
along the way.
- Spend one hour every weekday
executing the plan.
- Document what I did each day on
my blog.
- Invite appropriate pros to guest
blog.
- Post my website analytics every
Saturday.
If I do things right, in about three months I should have
plenty of high quality business. And if I do things wrong, the
analytics and my pro bloggers will tell me what I did wrong and what I
can do to fix it.
Please stop by my blog every now and then.
You'll see what I've done, what's working and what's not, and you'll
read the advice I'm getting from the experts.
See
you
around,
Bob
Leonard
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